Predict vs cause checklist
seed#craft#checklist#trap
Up: 60_Craft-MOC
⚠️ Before framing a modeling problem.
- [ ] Does the business want to predict or change the outcome?
- [ ] Propensity (who'll convert) or uplift (who converts because of the treatment)?
- [ ] Goodhart check: is a propensity model just finding people who'd convert anyway?